Josep Capell, CEO of Ceinsa: “ The support of the CDTI and ERDF funds has been key to accelerate and expand the impact of RetAIn, a solution of IA to manage and retain talent ”
To anticipate the escape of talent, guaranteeing an equitable compensation policy and predict risks of rotation with the help of artificial intelligence. That is the objective of RetAIn, the new tool developed by the company Ceinsa that has received the support of Innovation and CDTI co-financing of european funds ERDF
Since its inception in 1994, Ceinsa has worked to position itself as a reference in the area of compensation and talent. Its origin responds to a very specific: to provide the market wage a thorough, complete and adapted to local realities. “ At that time there were no wage reports produced by spanish companies, or those who were present were very basic. Our company was born to fill that vacuum with high-quality data and local knowledge ”, recalls its CEO, Josep Capell.
Today, three decades later, the company headquartered in Barcelona offers comprehensive solutions that are members of the strategic consultancy, specialised software, information and training services. All this adapted to the specific needs of each client. The team of Ceinsa consists of 29 people, of which seven directly employed in the area of R + D + I.
Artificial intelligence to retain talent
One of the most ambitious projects of the company in the area of technology, RetAIn a solution that integrates artificial intelligence to help organizations analysis, design and optimize its policy retributive. Development has been endorsed by the CDTI Innovation and co-financing of european funds ERDF, support that has been, according to Capell, “ key to accelerating the project and to increase its impact ”.
In addition, stresses the importance of this type of aid to the ecosystem management as follows: “ Are essential to boost the competitiveness of smes, which often do not have sufficient capacity for funding innovation projects for ourselves ”.
RetAIn automates the allocation of seats on an organizational catalogue from your name and a brief description, automatically generating job description, their valuation and the market wage partner. From a number of variables, you can also predict the risk of brain certain profiles, thus anticipating potential losses of talent. “ Help design policies to more equitable pay competitive internally and externally, with a lower cost than traditional solutions ”, summarizes Capell.
Wage sustainability and gender perspective
The project also has a positive impact in terms of transparency. “ RetAIn enables people to understand better the workers compensation policy and how your company can develop in it. Many organizations lack such inner clarity, and that affects the motivation and retention of talent, ” explains.
An important aspect of development has been the elimination of gender bias. According To Capell, “ the wage bands defines the responsibilities of the post and characteristics of the organization, not who occupies ”.
Artificial intelligence is combined with the knowledge accumulated by Ceinsa in the design of wage models. “ our experience in comparative analysis of wages has been essential to develop a solution adapted to the reality of the organizations. Did not want a generic tool, but a really useful for the business fabric english ”, argues.
RetAIn integrates IA to help organizations analysis, design and optimizing their pay policies
Accessibility, scalability and international projection
RetAIn is targeted mainly at medium-sized enterprises, of between 50 and 250 employees, who often lack access to specialized consultancies high cost. Thanks to the use of IA, this solution allows you to democratize access to advanced management tools. The biggest challenge, however, has been out of laboratories: “ once designed and programmed the solution, the main challenge has been the marketing and access to customers. We are dealing with a combined strategy B2B and agreements with distributors Capell, ” says.
Collaboration with the Instituto de ingeniería of knowledge has been, in this regard, added value. “ Its experience in data analysis and development of advanced tools of IA has greatly enriched the project. Contributed objectivity and strong technical skills ”.
Ceinsa spent more than 15% of turnover in r + D + i and, in addition to Spain, operates in Portugal, Andorra and on time in other european countries. It Is taking the first steps to settle in Mexico and Colombia, within its internationalization strategy. In parallel, seeks to be consolidated in the segment of smes and continue to innovate in its offer of software.
“ the objective for the next five years is to achieve a commercial building solid RetAIn and continue to introduce new features that will enable us to adapt to changing market conditions. We want to contribute to more companies can take better decisions in the field of pay and talented Capell, ” concludes.
CDTI Innovation
The centre for technological development and innovation, CDTI E.P.E. is a public company under the ministry of Science, innovation and universities, whose goal is the promotion of technological innovation in business. The CDTI mission is to ensure that the business fabric english generates and transform knowledge into growth científico-técnico globally competitive, sustainable and inclusive. By 2024, within the framework of a new strategic plan, the CDTI provided more than $2.3 billion euros of support for business startups and spain.
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